Since I moved to Brighton I have been out of touch with news from my home country and the world as well. I haven’t read a single newspaper (except the job section of the local paper The Argus) and having no TV and radio doesn’t help either. I could catch up via Internet you might think but to be honest - I am addicted to celebrity gossip blogs and I have no time for anything else. I mean I can tell you exactly when the babies of TomKat, Gwen, Angelina and Co. were born but the U.S. could have a new president and I wouldn’t know (only dreaming :). So this weekend I bought the The Guardian to catch up with the latest outside the entertainment industry. Unfortunately I still have no idea what’s going on in the world because first thing I read was an article about an upcoming film called
Snakes on a Plane. Yes the cyberspace phenomenon made it on the cover of
The Guardian’s The Guide.
I think textbooks on Movie Marketing should add this film to the chapters about how to create a cult following months before the actual release date of the film. I wish there were a proper English word for
'Selbstläufer' but you can’t have everything. At least there is
Snakes on a Plane. The article is a good read and tries to explain why it was possible for a film that is probably going to be really bad to become a phenomenon.
Am I going to see this movie? Of course. Why? There are snakes. On a plane. I mean SNAKES. ON A MOTHERF’ING PLANE!
The online version of the article is
here.
The Josh Friedman blog mentioned in the article is
here.
